KCB Bank has extended its commitment to the World Rally Championship (WRC) Safari Rally for the fifth consecutive year!
It has fueled the event to a tune of KShs. 209 million. The event is set for March 20 – 23, 2025, in Naivasha, driving talent development, national unity, and economic growth through sports.
Speaking at the official media launch in Nairobi Thursday morning, KCB Group CEO Paul Russo said: “The WRC Safari Rally is more than just a motorsport event. We see it as a platform to showcase Kenya’s potential on the global stage. At KCB, we believe in pushing boundaries, and through our support, we hope to enable Kenyan drivers to excel while supporting Kenya’s socioeconomic ambitions.”
Since the WRC Safari Rally’s 2021 comeback, KCB has invested KShs. 800 million and over KShs. 2.3 billion in motorsports over the past two decades.
Beyond the track, KCB is committed to a goal of planting 3,000 trees this year.
