The drums of the Safari are still beating but for how much longer? One of the World Rally Championship’s most iconic events remains without a confirmed contract for 2027, with the current agreement set to expire after this year’s edition.
The Clock Is Ticking
Talks over a new multi-year deal have been ongoing for months. Both the Kenyan government and the WRC have publicly stated they want to keep the Safari on the calendar. But there’s a catch.
President William Ruto announced earlier this year that 2026 would be the last Safari funded directly with public money. From 2027, the event must shift to a predominantly private funding model. That deadline now carries even more weight.
New Promoter, New Pressure
The WRC’s commercial rights have changed hands. New owners Cosmobilis and Park Square Capital have taken over, with Eric Boullier now CEO. They’ve inherited the Safari negotiations at a time when the calendar fight is getting tougher.
Rally Scotland is already locked in for 2027. The United States is pushing hard for a return. Rome boosted its bid after a successful candidate event. And other African nations have been mentioned as possible alternatives if Kenya can’t make the numbers work.
Why The WRC Needs The Safari
Despite the uncertainty, there’s every reason to believe the championship wants to keep it. The Safari Rally Kenya isn’t just another round. It’s wildlife, dust, heat, and endurance. It’s one of the WRC’s most recognisable brands and one of its strongest performers for global identity and digital reach. Take it off, and the calendar loses a piece of its soul.
A source close to negotiations said a multi-year renewal has been discussed. The intention to continue is strong.
The Bottom Line – August 9
- Strong intention to continue from both sides
- Multi-year deal discussed
- No confirmed 2027 contract yet
- Private funding is the key hurdle
Safari Rally Kenya looks more likely to stay than to go. But until that contract is signed, its place on the 2027 calendar cannot be called safe. So the question remains; would the WRC still feel like the WRC without the Safari? The next few months will decide.
